Friday, September 24, 2010

At long last...we have a marketing executive at the top of VisitScotland

Guinness Shadow
Originally uploaded by Steffe
From Guiness to VisitScotland - a good move at last by the country's tourist body. Malcom Roughbead, the marketing director has been promoted to Chief Executive.
The organisation has been in turmoil for a few years - there have been petitions to parliament about its website, questions asked about its strategy. Members have left in droves. We never belonged, thank goodness, but we benefit from the advertising operation. In return our one cottage alone produces about £100,000 a year for the Glencoe and Highland economy from visitors.
If you can run Guinness brands world-wide, as Malcolm Roughhead has done then you can run VisitScotland. I know Guiness, and I worked with them at senior level years ago. They have a good marketing operation everywhere around the world.
Already, the first move at VS has been to concentrate a lot of attention on the domestic market for visitors from England and the rest of the UK. Hoorah! That's where the money needs to go. Fish where the fish are, for heaven's sake. More than 80% of our visitors are from the UK, we must, must, must keep them sold.
Well done VS, Congratulations Mr. Roughhead. We don't know each other but since we are both Fellows of the Marketing Society, and of the Institute of Marketing we may well run across each other sometime. Doubt it, though. I can't be bothered to go to their shindigs each year, and I'll bet he doesn't either.

Information about the area in our Site map
About Fort William
Appin is gorgeous
B&Bs Oban to Fort William
October short breaks in Glencoe
Cottage holidays off peak Autumn, Winter, Spring
BEst way to find holiday cottages anywhere
Glencoe photographs
Walks around our cottage area in Glencoe
Hill walks in Glencoe
You can walk up Ben Nevis one day?
Munroes around Glencoe
Port Appin
Accommodation in the area
Short breaks in Scotland, Last minute cottage holidays Scotland, Autumn, Winter, Spring
Weather month by month Scotland summer
Weather month by month Scotland Autumn
Weather in Scotland Winter, month by month
Misunderstandings about Scotland's weather
Scotland's rain
Advice on driving in Scotland. Several Scotland driving pages are linked to this.
Honeymoon cottages in Scotland
Scotland for Christmas and New Year
The unofficial Scottish tourist Board
Cottages in Scotland permitting smoking
Cottages in Scotland welcoming pets

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Lochside cottage near Glencoe in the Highlands of Scotland
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